Making Money from Your Website with Google AdSense | Earn More from your website with Google adsense program. More About Google Adsense

Google AdSense is the Google program where you can host pay-per-click ads on your Website. When someone clicks an ad, you earn money. Simple as that.

Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.

Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.

Webmasters must not only comply with AdSense policies, but their Websites must also comply with Google's webmaster policies.

Prerequisites for Making Money with AdSense

To make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads. Website promotion techniques, especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.

Dealing with Competitors' Advertisements

If you offer products or services on your Website, the first thing you'll notice when you begin hosting PPC ads is that many of the ads are coming from your competitors. Therefore, you'll want to put ads on pages that aren't earning you any money, or do like I did and not put ads on your site until you're so busy anyway you'd rather make a few dollars off of your competitors than to continue turning business away with nothing to show for it.

Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won't know the competitors are out there until their ads appear.

Google Money Making Ad Options

Google offers three ways to make money from them:

* Google AdSense for Content - A variety of size and shape ads for placing in your content are available. These can be text or image ads or both - you specify what you'll allow. Ad units are full ads. Link units are simply a strip of text links that your visitors might want to click. Google allows you to put up to 3 Ad Units and 1 Link unit on each page of your Web site, provided you follow its policies - both for AdSense and for Webmasters.

* Google AdSense for Search - This places a search box on your Web site. When a user enters a term and conducts a search, a search results page opens, that hosts more pay-per-click ads. You can customize the color scheme of the search results page to harmonize with your web site.

* Google Referrals - Here you make money by referring visitors to use a Google product, like AdSense, AdWords, the Google Toolbar and other Google software. Just like Google AdSense for Content and AdSense for Search, Google generates the code that you paste into the desired location on your web page. You can choose from a wide variety of buttons and text links of different colors. As an example of how Google Referrals works, if someone goes to your site and clicks the link and signs up for an AdSense account, when that person earns a $100 from Google AdSense and receives a payout from Google, you'll also receive $100 for referring them. This is a great idea to me, because you can be the world's worst Google AdSense advertiser, but if an ad dynamo happens to visit your site and uses your referral link, you can make money anyway!

Google AdSense Payments

Google will not issue an AdSense payment until your earnings exceed $100. Unfortunately, there are loads of Google AdSense Forum entries about website operators who accumulated $90 or more in click through earnings only to get banned from Google and not get paid anything at all before they ever reached $100. This may be because Google doesn't take a close look to see if you're complying with their guidelines until it comes time to pay you. So yes, there's a lot more to the story than meets the eye.

Other Programs Besides AdSense

Yahoo and MSN have similar programs, although those programs aren't as well-developed as Google AdSense and there aren't as many available advertisers to display ads on your site. The fundamentals for making money are the same: You still need plenty of traffic, you still need high-paying ads, and you still need to design your site to harmonize with the ads to get people to click.

How To Earn More With Google Adsense. Tips to improve your revenue from Google Adsense | Earn More From Adsense

Making money online is the hot trend nowadays. In coming days I am sure you will see many working professional quit their day job and seat at home in their pajamas writing some blog posts to make their living.

There are tremendous opportunities to make money online. Currently Google Adsense is the best option for most of the publishers. Some basic optimization tips can double your Adsense revenue. Two sites having same traffic can have huge adsense revenue difference depending on the ad optimization.

Follow these simple Adsense optimization tips. Experiment for at least two weeks to see the results. Believe me I am not exaggerating because I am experimenting with Adsense on my different sites since long time and these are nothing but some practical and ethical tips to increase your Adsense revenue.

This is hard core material about increasing the Adsense revenue and not possible for anyone to double the income just overnight. I am not promoting or supporting any tricks to fool Adsense code.

Before beginning the tips story let’s have some Google policy recap:

According to Adsense policy don’t do these things:

1) Do not click on your own Adsense ads by any way.

2) Do not increase Adsense ad impressions with some automating tools.

3) Don’t ask others to click on your ads.

4) Don’t alter the Adsense code other than fonts and colors.

5) Don’t put Adsnese code on adult or prohibited content.

Now you know the things that are against the Google Adsense policy.

Here are some simple and “any one can follow” tips to optimize Adsense ads:

1) Blend your ads effectively with your site theme. Match your Adsense colors with your site colors.

2) Do not use borders to your text ads. Ads without border and matching background with site background color always perform well over other ad units.

3) Have some Ad color themes that perform best with your site. At least 2-3 well performing ad color formats should be ok. Rotate your ad units with these color themes. This is just to avoid Ad blindness.

4) Use link units in your site. Link units near site navigation links can perform well. Other advantages of link units are – you don’t need too much Ad space on your site and link units are not annoying to users.

5) Use Google site-specific search box with Adsense. This is the best option other than content targeted ads. You have option to select ad location on your site search result page. Put Adsense ads at the top and bottom of search result page. The best location of Google search box is – top right corner of your site.

6) Place 250×250 size Ad unit at the top of every page or post. If you are using Wordpress hosting then 250×250 text or image ad option should perform best for every site. Don’t forget to align this ad unit at right or left side of the post content as shown in the image below.

Use the  Division tag to align this ad unit.

7) Prefer Text ads instead of image ads. This will increase probability of more user interested ads. I will to suggest keep the text and image ad formats for your site. Use text and image ad format for following type of ad formats:

250×250 Square

160×600 wide skyscraper

336×280 large rectangle

300×250 medium rectangle

These are best performing ad units and will also increase your ad inventory.

8 ) Use section targeting to target ads relevant to your site or page content. Section targeting code is nothing but code tag provided by Google to direct their crawler to show relevant ads to page content. Use section targeting code on each page.

Here is the sample section targeting code:

– google_ad_section_start –

Content you want to target.

– google_ad_section_end –

If you want irrelevant content to be ignored, then use following tag:

– google_ad_section_start(weight=ignore) –

More details on section targeting can be found here.

Section targeting will increase ad relevancy and thus CTR.

9) Ad placement is important. Place the Adsense ads above the main fold, means user should see your top performing ad units without scrolling down on your site. This will increase Ad CTR.

10) High performing ad slots: Top of left sidebar and top of individual post. Try these ad slots on your site. Use link unit (obviously with blended color) at the top corner of left sidebar and 250×250 or 336×280 Text and image rectangle ad unit in your post content (Align at left or right side of post content).

11) Block low paying and irrelevant ads showing on your site. Use competitive ad filter Adsense feature for this. Do well study before blocking any ad unit. Some times one ad unit can give you $0.01 in one country and same ad unit might give you $1 in other country. So be careful while blocking the ads.

12) Use Google Adsense ad preview tool can help you to view all ads showing on your site and also helpful for blocking irrelevant ads.

13) Keep more white space around your ads. Do not burry your ads somewhere “out of focus” location. Site content should have enough breathing space so as your ad units.

14) Study your keywords. Target ads to these keywords. If you are not using section targeting Adsense feature then don’t forget to add your page-targeted keywords in the beginning of your post. Google Adsense crawler generally searches for first one or two paragraphs to target ads to that page.

15) You can increase number of ads to be displayed on your site’s main page and individual pages. But please not too many ads.

16) Placing images above or next to the ad units will increase ad visibility and more chances of click on such ads increasing your CTR.

17) Besides the top performers I mentioned in tip no 10, you can use following “heatmap” provided by Google to analyze other top performing ad placement slots. See the Image below. Ad slots with dark color are hot spots than the faint ones.